iz - 10/10/2007 11:16:10
Muito linda |
matilda - 11/10/2007 22:13:24
linda essa foto. |
trinity - 06/12/2007 16:53:04
DE PINUP DA ROÇA PRAS PINUPS DA METRÓPOLE!!!
EVENTO IMPERDÍVEL!
BAZAR CLUBE DAS PINUPS
ENTRADA FRANCA!!!
VEGAS CLUBE: rua Augusta , 765
Dia 15 de dezembro (Sábado)
Horário - das 12:00 às 20:00 hs
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E ACHADOS DA VOVÓ DOS MELHORES BRECHÓS,
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Carry - 24/03/2012 15:12:14
Joe, Like all things in nakretimg, the right approach is to analyze the channel from a strategic perspective. Is location-based, and the segment that uses it, going to help my business? Now or in the future? By how much? How many resources will I have to invest? What else can I do with those resources? The problem with "shiny new objects" as you called them in your other post is that they attract companies like moths to light and no one asks if they'll really be beneficial. It's all somewhat a shot in the dark, but we reduce the risk if we have a real strategy. 3 years ago everyone was buzzing about Second Life. Many companies got in with no real strategy. What was nestle chocolate milk doing in Second Life? How did that enhance the milk buying experience? It didn't, and it wasn't strategic. Orange got in and they did awesome stuff, built a community, made it work. Now, Second Life hasn't risen to the top, so Orange can't have profited as much as they'd have liked, but who could have been 100% sure back then? But their strategy was sound, so it was a good idea. Ditto with Foursquare. If you have a solid campaign based on strategic fundamentals, go for it. If you're just doing it to do it, you're probably wasting your time. Just my two cents. Ian |
1 - 25/03/2012 06:32:36
UWOL9c lyninaauzftv |
1 - 03/04/2012 03:55:29
Hi I am enquiring about your photo shoot. I am absolutly fascinated by the 50′s era and am getting married next year theres a slight 50′s theme. I wanted to make a little gift for me to be husband and thought I could do some pics in 50′s style pinup before. Im thinking quite sexy and sultry, but nothing too smutty. Do you think we could make that work?
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1 - 07/04/2012 01:49:47
Thanks, Beth. I'm glad you wrote that reminded me that I should tell readers that your pinup program with Jake's Ride was a great example of a nonprofit integrating a cause marketing program with a charity ride. While you only worked with six stores your first year, you reaped the benefits of money, visibility and education. I know it's something you hope to double and triple in the years to come!
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1 - 09/04/2012 04:02:09
TMI? No way! Now if we left our used pregnancy test hanging around a college apartment for a certain college room mate of Beau's to see...yes, definitely too much information. Or if I told you it was cherry-flavored, self-warming lubricant purchased from the previously named "Lover's Package" store...you get the picture. :)
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1 - 10/04/2012 21:40:31
I still don’t think the “marketing of causes” or sponsorship are cause marketing. (Jocelyn Daw told me recently that while sponsorship is when the cause puts its resources to work for the company, cause marketing is when the company goes to work for the cause. I like that!) But there are some interesting and creative ways to integrate cause marketing with sponsorship.
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1 - 14/04/2012 22:20:27
I guess the bottom line is, it's Cause Marketing, not Charity. If it was Charity, Audi could donate everything, look for nothing in return, and maybe enjoy a halo effect. As Cause Marketing, Audi is supporting Best Buddies programs financially and in return is getting high-profile BB supporters to drive their cars, at no cost to any of the parties, yet perceived/implied endorsement prevails, benefitting Audi. This is Audi's 'chip' in the cause marketing package — to me cvause marketing isn't about 'holos' it's about a return on investment at no cost to the non-profit. this fits that bill.
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1 - 22/04/2012 01:28:38
You are absolutely right, John. A lot of times finding that first partner is about looking for people that have supported your organization all along, just in different ways outside of cause marketing. That's how our relationship with iParty and Ocean State Job Lots started out! Their CEO's were donors and contributors to the cause. In iParty's case, they were already doing cause marketing programs for causes, just not my organization.
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1 - 23/04/2012 04:06:42
It sounds like starting with existing relationship – and nurturing those – really gets you about 80% towards creating a cause marketing effort. I've spoken with a lot of non-profits who've put ton's of work into courting the big corporate name, with whom they have no relationship, when they could just start small (with existing relationships) and get immediate results.
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1 - 14/05/2012 09:09:01
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